Budweiser STORM Music Festival’s 2017 press conference was held in Shanghai on May 11. Eric Zho, founder and CEO of A2LiVE, the producer and promoter of Budweiser STORM, announced the 2017 touring plans and cities at the event.
Budweiser STORM Annual Touring Plans Announced, First Foray Outside China
After having made a spectacular impact n 2016 on five major Chinese cities, and having received accolades from both media and fans, Budweiser STORM announced its 2017 return to key markets plus expansionary plans into new cities within China, including Beijing, Shanghai, Chengdu, Guangzhou, Shenzhen, Nanjing, Hangzhou, Changsha, and Xiamen. More lovers of electronic dance music will be able to revel in Budweiser STORM’s signature music and lifestyle experience at the festivals, or via live stream broadcast from the comfort of their living rooms.
Additionally, Budweiser STORM Music Festival is delighted to announce its unprecedented spread to cities outside of Mainland China, touching down in Taipei and announcing STORM Australia as part of the 2017 tour. This marks a milestone for the development of the Asian electronic music industry, and for A2LiVE, the pioneering company that is leading the charge. Historically, the electronic dance music scene in China has drawn heavily from Western influences. With increasing numbers of international festivals taking aim at the enormous consumer market in China, the genre is getting even more influences from outside its borders. Thing are about to change. When China-born titan STORM goes abroad for the first time, pushing its blend of international electronic music stars outside of its home country, China will finally become even more cemented in the world view as a real pillar of the electronic music community. Due to STORM’s rapid expansion, more and more music lovers worldwide will experience the magical energy that STORM produces and propagates. China will no longer only take cues from abroad, but will also play a crucial role in innovating, setting the trends, and shaping the global dance music scene.
Electronic dance music has been trending hard with Chinese youth - rave to the world’s best DJs at the 2017 Budweiser STORM Festivals!
Elaine Liu, Connections Director of AB-InBev APAC North, has deemed the past three years partnership with A2LiVe as a huge success. “Electronic dance music always inspires and encourages people to unleash themselves, which coincides with the spirit that Budweiser holds dear. It’s great to witness the rapid popularization of electronic music within the Chinese youth market; more and more young people have started to unleash their true selves via the power of this musical genre and lifestyle. In some markets, tickets for the 2016 editions of the Budweiser STORM Festival sold out in minutes, and the limited-edition aluminum Budweiser STORM bottle became a fashionable and iconic image amongst electronic dance music fans. In 2017, together with A2LiVE, we will bring all Budweiser STORM Festivals to a whole new level of production, music programming, and surprises. Meanwhile, there are plans for a series of branded and themed events surrounding Budweiser STORM Festivals to bring these phenomenal experiences to even more consumers.”