About US

A2LiVE is a live entertainment company based in Shanghai, and is the premier guiding force of the live electronic music industry in China today. Its mission is to become the leading vertically integrated electronic music platform in Asia, bringing the biggest and best destination electronic music experiences, music, video, news, and culture.

 

Since inception, A2LiVE has showcased many well-known international and homegrown artists in China including Axwell & Ingrosso, Skrillex, Hardwell, Afrojack, Dash Berlin, Avicii, David Guetta, Wang Lee Hom, Benny Benassi, Afrojack, Cazzette, Icona Pop, Oliver Heldens, Far East Movement, Pitbull, Kanye West, Incubus and many more.

 

A2LiVE's "Budweiser STORM" electronic music festival toured 5 markets in 2016 and energized 250,000 festival goers, with multiple new cities coming online in 2017. This year also marks the launch of DianYinTai (streaming electronic music service), growth of A2LiVE's artist management holdings (A2ARTIST and Strobe Light Talent), unveiling of its new DJ/production academy and record label divisions, and other related businesses. 

Our Story
  • 2004
    AtoAto Entertainment Media (A2LiVE) was founded in 2004.
    In 2004 A2LiVE created and produced LYCRA WO XING WO SHOW (TV + Web), China’s First “Idol” Format Reality TV Show. The show became the number 1 Show on Friday Prime Time with an average of 100+ million Viewers Each Season.
  • 2009
    PEPSI BATTLE OF THE BANDS
    China’s Largest Band Competition with 130+ Million Viewers on ZJSTV had unprecedented success with 59+ Million Unique Visitors on our website.
  • 2010
    L’OREAL BUZZ MY HEART
    An innovative 8 Episode Online Scripted Drama Series sponsored by L’Oreal.First Airing on Yoka/Youku/Tudou/PPLIVEreached5+ Million Unique Visitors in 8 Weeks. This original series broke all Internet viewing records at the time.
  • 2011
    2011 Miss Universe China Pageant was the largest beauty pageant production in Chinese TV history. Centered in Beijing, the highly watched event (GXTV / Channel Young / Star TV / Tudou / Youku / Qiyi / PPTV / SINA) was a groundbreaking formula still used in today’s Chinese market.
    The Evoque Effect, a highly pioneering 8 Episode graphic novel combined with live action filming for Land Rover China was Launched in July 2011, and won Best Advertising campaign in Asia. Because of its success, Land Rover pre-sold an unprecedented 2/3 of all their Evoques available in the China within the first month of the series launch.
  • 2013
    A2LiVE creates STORM Electronic Music Festival, an annual outdoor electronic music festival in Shanghai, the prime destination for electronic music, with a line up internationally renowned top artists and world class production.
  • 2014
    In 2014 more than 35,000 people attended our festival, many of which witnessed for the first time international megastars like Afrojack, Axwell ^ Ingrosso, Cazzette, Kaskade, Ke$ha.
    In addition, in 2014, Budweiser STORM spearheaded a revolutionary collaboration between Swedish mega DJ Avicii and Chinese superstar Wang Leehom with the chart-topping song “Lose Myself." This was also a first for the Chinese Market.
  • 2015
    In 2015 STORM Festival expands beyond Shanghai, to Shenzhen, and brings a new music collaboration, this time between Super Star DJ Tiesto and Chinese pop star Jane Zhang with the Chart Topping song “Change Your World.”
    The amount of total participants in 2015 grew to 75,000. The festival experience was heightened by International Stars such as Tiesto, Skrillex, Above & Beyond, Paul Oakenfold, DVBBS, A-Trak, and Fedde Le Grand to name a few.
  • NOW
    2016
    2016 has many exciting opportunities for A2LiVE. We are expanding STORM Festival to 5 additional cities. Beyond Shanghai our season will also include Beijing, Guangzhou, Shenzhen, Chengdu, and Xiamen with an estimated attendance expected to exceed 250,000 attendees for the year.
Our Team